Robin

With a passion for music, movies, television, and all things pop culture (she'd be lost without her subscription to Entertainment Weekly) Robin has been a very happy media buyer and planner for over 14 years. She began her career in Boston as an Assistant Broadcast Buyer at Pro Media, Inc., working on large national accounts such as Staples and Pep Boys. She moved to Phoenix in 1997 and, after a year, settled at Cramer~Krasselt where she spent over 6 years, most recently serving as Associate Media Director. At CK Robin was able to stretch her media skills serving a diverse client base featuring almost every advertising segment including B to B, automotive, utility, home building, retail, consumer packaged goods and travel/tourism.

While Robin enjoys the day-to-day activities required of a media buyer such as negotiations, POV writing and coordinating promotions, her strength is in big-picture strategy on behalf of her clients. She acknowledges that while media is all about numbers, you also have to consider the faces behind the numbers. Qualitative information is always combined with the quantitative data to ensure that targets are being communicated to properly. With media costs on the rise, Robin appreciates the value of her client's budgets and strives to protect their investments with sound and thoughtful media spending.

Robin received a BA in English from Ithaca College in Ithaca, NY.