elle marketing communications

 

Elizabeth

Liz With over 15 years experience, Elizabeth Cooper McFadden, founder of elle marketing communications, brings the expertise, creativity and award-winning strategy of a big-time ad agency to small business. Over an eight year period, Elizabeth worked solving marketing + PR needs at two well-known advertising agencies, Valentine Radford and Cramer ~ Krasselt.

During her tenure at CK, she and the SRP team created a campaign that not only significantly increased consumer awareness but also won Best of Show at the Phoenix Addy Awards and a Silver Addy at the National Addy Awards. Elizabeth developed and honed her skills working on campaigns for such clients as Sprint, Salt River Project (SRP) and the Kansas City Zoo, just to name a few.

Since leaving CK in 2003, Elizabeth has consulted with both b2b and business-to-consumer clients in industries ranging from home lending services and high-tech to non-profits and retail. She's successfully positioned clients in the marketplace by developing brand strategies and executing marketing and media plans.

Utilizing her branding and marketing expertise in the baby planning, maternity and juvenile product industries, Elizabeth co-authored two books: “Baby Planner Business Basics” (c) 2008 and “Baby Planning Trade Secrets” (c) 2010. She holds a Bachelor of Science in Communications and Journalism from Missouri State University.